Recently, Changsha Cross border Trade Association released an exclusive interview with Li Xiuwei, founder and chairman of ZMEV LIMITED. Article sharing: ZMEV has achieved annual sales of hundreds of millions in the African market from scratch, and its "altruistic culture" and "sustainable overseas" concept have brought important insights to the industry.

When most car companies focus on Europe and America, ZMEV chooses Africa as the "true blue ocean". Since going global in 2021, the company has taken Kenya as a starting point and replicated "operational ride hailing solutions" to countries such as Ghana and Cote d'Ivoire, paving a practical path from "borrowing ships to go global" to "building ships for long-distance voyages".

This layout is based on both a keen judgment of the market and Hunan's platform advantage in non trade. Through the China Africa economic and trade cooperation mechanism, ZMEV is promoting the systematic implementation of its business model, helping China's new energy vehicles take root in Africa.

What is particularly crucial is the role of the "altruistic" culture in going global. Mr. Li proposed that "building a business is about achieving customers." ZMEV provides support through the construction of charging stations and maintenance training, effectively helping local partners improve operational capabilities and achieve sustained profitability.

We believe that it is this sincerity that has enabled African drivers to move from acceptance to trust, and even actively promote Chinese brands. Trust becomes the shortest market path, while altruism forges the longest brand lifeline. Over the past three years, ZMEV has made a leap from "selling products" to "building trust" in Africa.

Facing the risks of going abroad, Mr. Li also shared his experience and lessons learned in Ethiopia. ZMEV has established a rigorous risk control system: strict customer payment terms, priority selection of secure and stable markets, refined cost-benefit calculations, truly achieving "daring but meticulous", and always controlling risks in development.

As a member of Changsha Cross border Trade Association, ZMEV deeply understands the power of "going global together". Mr. Li regards the association as a "home" and looks forward to using this platform to connect more partners and attract outstanding talents.

We sincerely agree that the power of organization lies in cohesion, and the value of ecology lies in symbiosis. The growth of ZMEV is a microcosm of the joint efforts of enterprises within the association. In the future, we are willing to walk with more disruptors, taking "altruism" as the boat and quality as the oar, to jointly promote Chinese brands to win world praise.

“Global Roads, Glory Loaded. ”

This is not just a slogan, but also a spiritual portrayal of ZMEV and Chinese overseas enterprises moving towards a distant future.