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Leaders from the Provincial Department of Commerce Visited ZMEV

2025-09-11

On the morning of September 10th, Yang Yi, Director of the Regional Cooperation Division 1 of the Provincial Department of Commerce, along with Deputy Directors Zhao Hao and Yang Ye, visited ZMEV for research and guidance. Chairman Li Xiuwei and his team warmly welcomed them, and the two sides engaged in in-depth discussions on topics such as African market expansion, supply chain finance support, and overseas ecosystem development.

At the symposium, Liu Yanjun, the company's Overseas Project Manager, first introduced the impressive performance of the Z6, a core product unveiled at this year's China-Africa Economic and Trade Expo, in the African market. This model, optimized for African usage, features a reinforced chassis and improved roadworthiness. Its robustness, reliability, and cost-effectiveness have rapidly gained market share and have received positive feedback in the African market. Liu Yanjun also stated that the company will focus on product upgrades and overseas ecosystem development in the future, but currently faces challenges in improving pricing and process quality.

Insufficient supply chain finance support is a key bottleneck hindering the company's development. As the company's trade volume rapidly expands, funding pressures will become increasingly prominent. Chairman Li Xiuwei added, "The company is exploring an 'asset-light operation' model. By integrating third-party vehicle resources with its own transportation management advantages, we can achieve revenue sharing. This not only avoids reliance on supply chain finance but also allows for rapid replication, laying the foundation for future IPOs and further expansion into the African market."

Regarding ride-hailing operations, Li Xiuwei also shared practical experience in Kenya and other regions. By signing medium- and long-term contracts, improving incentive mechanisms, and integrating drivers into the company's management system, the company has effectively addressed the high driver turnover and lax management issues inherent in the traditional model. He emphasized that the African market requires a dual-engine strategy of "reliable products + refined operations". Despite the current long payback period, the growth rate remains faster than that of the domestic market, and the company is confident in the prospects of the African market.

Director Yang Yi highly praised and fully affirmed ZMEV's strategic planning and solemnly pledged to actively leverage the government's coordinating role in resource allocation, precisely connecting resources from all parties, and fully supporting the company in building bridges and channels, effectively helping it overcome the practical challenges of supply chain finance.

This survey has established a bridge for effective communication between ZMEV and government departments. The company will take this exchange as an opportunity to accelerate product iteration and model innovation, and work with partners to jointly explore new blue oceans in the African market.

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